GoodChat Podcast Series | Brand Systems & Social Design
Developed a comprehensive visual identity and modular design system for a high-traffic podcast series. By creating scalable logo assets and title card templates, I ensured 100% brand alignment with the GoodShort identity across multiple platforms. The system supported content reaching 60K+ views per clip for an audience of 1.7M+ followers.
Adobe Illustrator | Adobe After Effects
Toyota USA Mid-Autumn Festival Campaign | Brand Systems & Social Design
Concepted and designed the visual language for Toyota’s national social campaign, blending traditional cultural motifs with a modern "drone show" aesthetic. I developed the layout, typography, and graphic assets to seamlessly integrate with live-action footage, ensuring the campaign felt premium and brand-aligned. The final creative drove high engagement, surpassing 63K+ views on Instagram.
Adobe Illustrator | Adobe After Effects
Personal Brand Identity | Motion System & Style Frames
Developed a cohesive visual identity for my professional brand, centered around a geometric motif. I engineered the style frames in Illustrator to establish a clean, modern aesthetic and translated them into a high-impact motion sequence. This project demonstrates my ability to create a consistent brand voice through typography and graphic layout.
Adobe Illustrator | Adobe After Effects
Kinetic Typography Study | Visual Systems & Type Design
Developed a series of style frames exploring the relationship between bold typography and rhythmic composition. I utilized Illustrator to create a cohesive graphic system, experimenting with weight, scale, and layout to ensure visual impact. The project demonstrates my ability to maintain brand consistency while utilizing kinetic elements to drive storytelling.
Adobe Illustrator | Adobe After Effects
